October 14, 2004 at 4:39 pm (Uncategorized)

Dear Internet,’ blogger The Minor Fall, The Major Lift wrote last month, ‘ … [I]n all likelihood, this is goodbye.’ A friend, the posting explained, had taken the blogger aside and ‘gently informed us that we should quit blogging, since our heart seemed no longer to be in it and it was ‘painful to watch.’

This coming Sunday, after years of pseudonymously mocking the major media, the writer formerly known as TMFTML makes his New York Times debut under his own name. The new byline is Alex Balk. The piece is a guest spot in the Arts & Leisure section’s ‘Playlist’ column, following such previous celebrity contributors as Dave Grohl, Stephin Merritt and Danger Mouse.

‘I asked him to do it and he did it,’ said Ariel Kaminer, the editor at Arts & Leisure responsible for Mr. Balk’s crossover.

We’re sort of irritated at the Svengali-esque hold Kaminer apparently has on our favorite blogger, but since will finally enable him to leave his day job table-dancing and pouring shots at Hogs ‘n’ Heifers, we really can’t object.


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